Three leading trends of Chinese sanitary ware industry


With the rapid growth of the domestic real estate industry, the development of sanitary ware industry in the ascendant. Sanitary products have been breaking the mass traditional understanding, that not only have the functions of sanitary and cleaning should also include health functions, enjoyment and entertainment features. Sanitary ware design behaves more humane with more and more rich features. In addition, the introduction of energy-efficient, smart, technicalization and other concepts also improve technical threshold of bathroom products.

    Some people think that with the rigidly rising cost, the fast growing period of sanitary industry has passed. But more voice said, because the market structure has not been established, e-commerce, hypermarkets and other new and emerging channels make it still huge on the development space of sanitary products in the Chinese market.

    With the further maturation of the domestic market, sanitary industry will lead to the following trends in the future:

Tendency one: Integrated kitchen

    Although there is a huge different feature between the kitchen and bathroom, but for bathroom hardware products, both of them are almost the same. To be used in faucets, pendant, floor drain, integrated Kitchen is into the general trend, which bring sanitary products in design integration, functional integration, procurement integration and decoration integration. So it will be dominant mainstream values to lead sanitary ware market in the future on the design philosophy of sanitary product focusing on kitchen integration". "

Tendency two: rapid development on Intelligent sanitary ware

    The intelligence requirements on Sanitary products is becoming another root baton to guide the development of the industry. Application of new technologies in sanitary products will be mainly reflected in Materials Science (alloy materials, Ceramic valve element, nanotechnology), induction system (temperature control chip, thermal devices), and art design (aesthetics, ergonomics, hydrodynamics).

Tendency three: Supply chain in the form of diversification

    Traditional bathroom supply chain is like this: centered on manufacturers and their products, through traditional distribution (Acting) channel network to distribute products, to end in customs and to realize the capital return for the purpose of promoting their products. With the seller's market transfering into the buyer's market, and with the focus of the supply chain shift to the downstream, consumers are becoming increasingly important. In the change process of supply chain from "push type" to "pull type", some companies have chosen to vertical integration, and some select channel sink, and some choose to form a strategic alliance between the upstream and downstream, and some choose e-commerce. Exactly what form will eventually come to the fore, remains to be seen.